You've raised the money. Built the team. Hit the milestones.
So why does it feel harder than it should?
You're stuck in the weeds, firefighting instead of leading. Your team isn't operating at the level you need. You're exhausted, and the tradeoff between work and life is starting to feel unsustainable.
You've read the books. Hired the advisors. But something's still missing.
Most executive coaches will help you optimize your calendar and give better feedback.
I do that too. But I also help you regulate the stress that comes with high-stakes decisions, build the capacity to lead without burning out, and reconnect with the energy that made you start this in the first place.
My background:
What this means for you:
I see patterns fast. I understand both the tactical (hiring, OKRs, team dynamics) and the internal (why you're stuck, what's draining you, how to get your energy back).
Startup leadership is different. You're moving faster, with less certainty, and higher stakes than ever.
Whether you're at pre-seed or Series A making your first exec hires, Series B building out your leadership team, or Series C navigating a potential acquisition, you need someone who understands the weight of what you're carrying.
CEO coaching isn't about fixing you. It's about having space to think clearly when everything around you is moving too fast.
I work with clients in phases, typically 6 months per engagement. Some founders work with me once for 1-2 years, stacking multiple engagements. Others come back for years when they hit new inflection points.
Every engagement is different, but here are some common focus areas:
Hiring & Team Building
Strategic Clarity
Energy & Capacity
Cofounder Dynamics
You're likely a good fit if:
You're probably not a good fit if:
Step 1: Application
Fill out a brief form so I can understand where you are and what you're working on.
Step 2: Intro Session
If it seems like a potential fit, we'll schedule a complimentary coaching session. You'll get real value from this call - clarity on your biggest challenge and concrete next steps.
Step 3: Decide Together
After the session, we'll both decide if we want to work together. I only take on clients when I'm confident we can create meaningful impact together.
Coaching typically runs $3,500-6,000/month. Engagements start at six months.
I also offer a sliding scale for women and underrepresented founders who are building something meaningful.
If you're not sure if the investment makes sense for where you are, mention that in your application, and we can discuss it.
"Working with Sabrina for the past six months has made me a calmer and more effective CEO"
Working with Sabrina has unlocked a new level of clarity, stillness, and confidence that I didn’t have before. Over our six months working together, she’s helped me unlock new levels of personal growth, defeat limiting beliefs, and cultivate more stillness and presence in my work. My team and romantic partner have noticed the changes too—I’m now leading with more clarity, calmness, and authentic conviction. Can’t recommend working with Sabrina more. She’ll meet you where you're at and help you figure out where you want to go and how to get there.
I highly recommend working with Sabrina, a coach I have been working with for several months. I found the coaching to be beneficial in distilling complex topics into two or three key issues and breaking them down into actionable goals. I believe that founders, in particular, will find immense value in working with Sabrina as she provides frameworks for focusing on critical issues and managing people effectively, including having difficult conversations.
"A priceless investment in my business and personal growth."
I started the six-month coaching program feeling looking to uplevel both my performance as an executive now running an organization of over 100 people and my personal life. Sabrina’s support was nothing short of transformative. She helped me get clear on my values and priorities, which made every decision easier and more impactful. My business has grown, but so has my sense of fulfillment and purpose. Sabrina’s coaching is worth every penny—it’s truly a gift that keeps giving.
I’m more present with family and not on autopilot when I’m going home. When I was dealing with very stressful interpersonal issues at work, they didn’t stop at the office door, they followed me home. Coaching with Sabrina has improved my personal life massively. I sleep better, it gives me more energy. It impacts everything.
Professionally, I’m a lot more assertive. I had a lot more fear, and when Sabrina coached me through the fear, I went through with it and realized it was fine. Now I want to try it again and again. I have so much more momentum at work.
- Aidan Corbett, CEO of Wayflyer
Sabrina has a keen sense of awareness to know what she needs to be for you. Sometimes she is a comforter where you may not actually be fair about yourself and how you've assessed a situation. Sometimes she's a truth- sayer where she can help you calibrate objectively to how you may have responded or how you're thinking. Sometimes she's an explorer where she can help you discover what you're truly feeling and maybe some of the roots of why you have the actions that you do. But she's always an honest mirror. She's a great accountability partner, and as CEO, you may be able to steer and fool your team members, but she can actually see through that and call you out on it so that you're not hiding or misdirecting so that you can hit things head on and so that you can actually grow faster and become a better CEO. Now, if you put your time and effort in, you will get outsized returns in your life and those who are depending on you, they will actually see and feel those positive changes. She will help you do the work that's necessary to unblock and unlock the person that you could become.
I came to Sabrina because I wanted to learn how to be a more effective CEO so that we can better deliver on our company's mission and vision. While I already knew a lot of what I "should do" from reading business books, I was having a hard time implementing things. What I got was so much more than just strategy. She helped me identify the habits and mindset blocks that were keeping me stuck. Sabrina has this incredible way of seeing right to the core of what you need and guiding you through the real work it takes to grow.
Six months later, I’m not just a better leader; I’m a better person. I’m forever thankful for this experience. I didn't even hesitate renewing for another six months.
I consider it one of the most important things in my career. Working with Sabrina has helped me overcome self-doubt, improve my relationships with others, and navigate deep business relationships and problems. Sabrina has provided perspective and support, helping me realize my strengths and eliminate distractions. I highly recommend working with Sabrina.
I love working with her. She helped me transform my natural system design instincts into actionable playbooks. This has allowed me to not only design and debug systems at scale but also execute them at a fast pace, which was previously my weak spot. Sabrina has assisted me in specific instances, such as rubber ducking and implementing a shared accountability system. I highly recommend Sabrina as a coach for those who are eager to learn quickly and accomplish tasks efficiently.
I can confidently say that working with Sabrina has been transformative for both me personally and for my company. Her empathetic approach to leadership development has helped me unlock new levels of clarity and effectiveness in my role leading Tribe. Through this journey, we’ve also grown to a team of 85 while increasing our revenue by more than 50%. I wholeheartedly recommend Sabrina to fellow CEOs seeking to drive meaningful change within their organizations.
- Yi Ming Ng, CEO of Tribe
I highly recommend Sabrina Wang. She's been incredibly valuable to me and to our business. Just talking through all the problems that I'm having on a weekly or monthly basis, and having somebody super strategic to hear me out and come up with really rational and tactical solutions to these problems. I think our business has improved significantly because of Sabrina's contributions, and I think everybody, if they get a chance to work with her, would greatly benefit.
I praise Sabrina for her invaluable assistance in both my personal life and career. Sabrina emphasizes the importance of self-care and reminds me to prioritize my well-being. She also helps me develop effective communication skills and become a better leader. I'm grateful for Sabrina's guidance and believe she has greatly improved me as a person and as a leader. Overall, I appreciate working with Sabrina and values her support.
Battle-tested frameworks and insights for CEOs, founders, and leaders who are trying to identify their blindspots and create better outcomes in their business.
Check out some of the recent companies we have coached below!
Tactics and exercises the CEOs and founders can use out of the box, developed from coaching dozens of leaders, investors, and coaches.
Sabrina Wang is an executive coach to CEOs, CTOs, and cofounders scaling fast. She grew up in Chengdu, moved to the U.S. alone at 16, and built her career through Big Four accounting, tech sales, and product leadership at Headspace.
She's been an operator and a coach, including serving as Head of Coaching at Mochary Method. She works at the intersection of strategy and inner patterns, because those are usually the same problem. She takes on founders selectively, when she's confident about creating real impact.
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